NEW YORK, August 29, 2012
Starting this week, leading online travel agency CheapOair will introduce the Big Apple to its new “Travel the World for Less” campaign. This brand initiative will blitz the company’s home market of New York City, targeting passionate global travelers and showing them that aspirational trips and vacations are actually attainable.
The “Travel the World for Less” campaign will showcase CheapOair’s sense of humor, featuring fun taglines like “Cheap Flights make it easy to say ‘Phuket… Let’s Travel'” and “Cheap Flights make it easy to say ‘What the Helsinki… Let’s Travel.'” These messages and others currently appear across popular New York City transportation routes including subways, Gray Line New York double decker buses and airport shuttles.
“We chose New York City as the place to launch our brand blitz because we really want to make a splash in our home market,” said Pete Howard, chief marketing officer at CheapOair. “We know utilizing New York’s various transportation methods will deliver our message to both a local and international market.”
In addition to the advertising with travel related channels, CheapOair will also be using TV, radio and print to expand their extensive customer base in the New York market.
The “Travel the World for Less” campaign reinforces CheapOair’s brand promise to deliver quality and value that supports people’s travel needs and wants. “Travel the World for Less” was launched alongside CheapOair’s social media contest, “Traveler of the Year,” which is searching for the traveler who best demonstrates how to travel the world for less. Two semi-finalists, to be selected by CheapOair’s social media followers, will embark on the journey of a lifetime, one to China and the other to India, with $7,500 courtesy of CheapOair.